President of Mohegan INSPIRE Entertainment Resort, Chen Si, revealed the official opening of the resort’s first stage as a real “entertainment resort in Asia.” The soft opening is scheduled to occur on November 30. Additionally, this particular phase involves outstanding attractions such as 3 hotel towers equipped with 1,275 rooms, the first-ever multi-purpose arena in South Korea, MICE establishments involving the biggest ballroom in the country, a modern digital entertainment street named Aurora and its signature restaurants.
Setting a new standard:
With the motto “Inspiring Worlds, Inspiring People,” the integrated resort wants to establish a completely fresh standard when it comes to entertainment resorts in the country, providing a memorable and a unique experience to guests of all nationalities and generations. Additionally, it intends to officially open the whole resort in phases by the end of the first half of next year, using a measured opening plan.
Commenting on the upcoming soft opening, President of the Mohegan Management Board and the Mohegan Tribe, James Gessner Jr., commented: “This is a momentous occasion for Mohegan, marking both a historic partnership for our Tribe and a new echelon for our system of premier integrated entertainment resorts around the world. We have been honored to work closely with the Korean government to make this day possible, and we look forward to INSPIRE contributing to the local and regional economies by creating local jobs, bringing visitors to enjoy the Incheon region, and attracting new businesses both on and adjacent to the property. I am grateful to the Mohegan and Mohegan INSPIRE teams for their efforts and their leadership and look forward to many years of success and partnership in South Korea.”
Soft opening:
The upcoming soft opening will present a high-end hotel consisting of 3 towers as mentioned above, every singe one with a specific concept, aka Sun Tower, Forest Tower and Ocean Tower, the aforementioned INSPIRE Arena, a multi-use interior performance hall build to accommodate 15,000 visitors, and the aforementioned Aurora, a digital entertainment street that is 150 meters long and includes super-big LED screens. But that’s not all; as this opening is also predicted to display Splash Bay, an indoor glass-domed water park, aka a pool accessible to hotel visitors in the original phase, and over 10 restaurants officially owned by the INSPIRE, involving globally famous Michael Jordan’s Steak House and modern MICE establishments.
In this regard, Mohegan President and CEO, Ray Pineault, said: “INSPIRE is significant to us not only for our growth in the global market but also for the opportunity to share Mohegan’s legacy and spirit with the world. Together as a team, we look forward to bringing this incredible entertainment destination to Asia, offering the top-notch hospitality services and products that our guests expect from our brand.”
After the aforementioned soft opening, INSPIRE Mall, an integrated aesthetic space that blends dining, shopping and entertainment in addition to a casino available only to foreign visitors, is set to officially opens its doors during the first quarter of next year.
After that, the next scheduled openings are for Discovery Park, an external entertainment property spanning roughly 100,000 square meters, a global food restaurant in partnership with Glow Seoul, the aforementioned Splash Bay water park, the country’s biggest exhibition center with digital engaging content and an internal children’s playground, all of which are projected to be officially opened during the 2Q24. On that note, Chen Si added according to an official press release: “We are delighted that project INSPIRE, aimed at creating a leading entertainment integrated resort in Northeast Asia in Incheon, South Korea, has reached a major milestone. I would like to express a sincere gratitude to the Korean government, municipalities, local communities and our team members for their support and collaboration on this project. As we grow with the community, we will establish ourselves as an ultimate entertainment destination that attracts visitors from around the world, filled with inspiration and innovation.”
Debut of various branding campaigns and soft opening promotions:
To properly celebrate the upcoming soft opening and the holiday season at the same time, INSPIRE will provide an array of festive food and beverages in addition to hotel accommodation packages, involving a Christmas package. To get additional details and to book a reservation, clients may visit the official website of INSPIRE. However, reservations may be welcomed starting from November 28 onward.
Furthermore, the formal social media channels of the INSPIRE have started a range of online promotions ahead of the opening, like the first-ever K-pop event at INSPIRE Arena slated to take place on December 2, a free ticket event for MMA 2023 and a free hotel stay promotion. Furthermore, one more campaign is scheduled to be launched, the so-called “Book Now” digital campaign, which will be launched from November 29 on the occasion of the opening of hotel bookings. For additional information, take a look at the formal social media channels of the INSPIRE.
In order to present INSPIRE to the guests prior to the opening, a video teaser campaign on the topic “Invitation to INSPIRE“ was disclosed from the beginning of this month via digital media channels like Instagram and YouTube. Extra campaigns will debut next month, showing different entertainment elements and a range of resort establishments utilizing soundtracks, cinematic and modern visuals to rise brand awareness and exquisite screen compositions.
