In an ambitious move within the hospitality sector, MGM Resorts International and Marriott International have announced the transformation of the Delano Las Vegas into the W Las Vegas. This change is part of their ongoing strategic licensing agreement, marking a significant development in their collaborative efforts.
Evolving partnerships and property enhancements:
The W Las Vegas, slated for introduction into the Marriott Bonvoy portfolio later this year, represents the latest evolution in the dynamic relationship between MGM Resorts and Marriott. “Our relationship with Marriott has far exceeded our expectations, demonstrating the power of its brand portfolio and the strength of their distribution channels,” said Steve Zanella, President of MGM Resorts Operations, in the company’s press release. He anticipates the new W Las Vegas will offer guests a distinct luxury lifestyle experience characterized by its vibrant personality and high-caliber programming.
Leeny Oberg, Marriott International’s Chief Financial Officer and EVP of Development, echoed this sentiment, stating, “We’re thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip.” She highlighted the synergy between W Hotels’ reputation for bold design and nightlife and the iconic status of its new location.
Since the official launch of the MGM Collection with Marriott Bonvoy in March 2024, the partnership has seen substantial success. Bookings have far surpassed initial projections, with hundreds of thousands of room nights already secured. This collaboration not only enriches the guest experience but also integrates the expansive loyalty networks of both brands, benefiting over 200 million Marriott Bonvoy members and MGM Rewards participants.
Positioned on the Mandalay Bay Campus, W Las Vegas is poised to become a key player on the Strip. This transition is part of a broader expansion that now includes twelve distinctive properties under the MGM Collection with Marriott Bonvoy, such as Bellagio and The Cosmopolitan of Las Vegas.
The anticipated launch of W Las Vegas is set to be a landmark event on the Las Vegas Strip, scheduled for late 2024. This debut is expected to draw considerable attention, not only for its rebranding from the well-known Delano but also for its enhanced features that are tailored to embody the unique W brand experience. Details surrounding the official launch are being finalized, with plans to include a series of grand opening events that showcase the property’s new luxury amenities and entertainment options.
Anticipated impacts and prospects:
The introduction of W Las Vegas is poised to reshape the hospitality and entertainment landscape on the Strip. The rebranding of the Delano to a W Hotel underscores the strategic intent to infuse fresh energy and appeal into this prime real estate, aligning with Las Vegas’s broader aims to attract a diverse, global audience seeking unparalleled luxury and entertainment experiences.
The financial and cultural repercussions of this venture are significant, promising to bolster both MGM Resorts International’s and Marriott’s market positions. This development is not only a testament to the robustness of their partnership but also a reflection of their commitment to innovating and adapting to the evolving demands of global travelers.
