In a move poised to reshape the gaming landscape across Africa, Galaxsys has officially announced a new strategic partnership with Betika, one of the continent’s leading sports betting platforms. This collaboration aims to integrate Galaxsys’s extensive portfolio of over 30 high-quality games into Betika’s thriving platform, which enjoys a vast user base across several African countries, including Kenya, Ghana, DRC, and Tanzania.
Galaxsys, known for its innovative gaming solutions, will offer titles such as Crash, Rocketon, Crasher, Cash Show, and Starlight through Betika’s established network. This initiative not only aims to enrich the gaming experience for Betika’s users but also significantly expands Galaxsys’s footprint in the African market, a region they have been eager to enter.
Impact and expectations from the partnership:
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, shared her excitement about the venture, stating, “We’re thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region we’ve been eager to connect with. Betika’s impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together, we’re set to bring our innovative content to a broader audience and create something special for gamers across the continent.”
From Betika’s perspective, this partnership underscores their commitment to continuously enhancing their gaming offerings. According to Gambling Insider, Peter Stagles, Betika’s Chief Product Officer, expressed his optimism about the collaboration, noting, “Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering exceptional experiences to our players. We are eager to bring these exciting new titles to our audience across Africa and look forward to a successful collaboration that will set new standards in the gaming industry.”
Broader strategic implications:
This partnership aligns with Galaxsys’s broader strategic objectives to penetrate new markets and diversify its global presence. Previously, the company has sought similar collaborations, such as a content aggregation agreement with Infingame, which facilitated its entry into Latin American and European markets, including securing a gaming license in Sweden.
The collaboration with Betika not only amplifies Galaxsys’s market reach but also fortifies Betika’s position in the gaming industry by expanding its portfolio with skill-based and fast-paced games, thereby attracting a wider demographic and enhancing user engagement across its platforms.
The partnership between Galaxsys and Betika marks a pivotal moment in the gaming sector’s evolution within Africa. By combining Galaxsys’s innovative gaming solutions with Betika’s robust platform and deep market penetration, both companies are set to achieve significant growth and set new standards in the industry. As they embark on this journey, the focus will remain on delivering quality, innovation, and an enhanced gaming experience to users across the continent.
