Flutter Entertainment Plc, owners of the Betfair, FanDuel, Paddy Power, PokerStars, and Sky Betting & Gaming brands among others, has listed on the New York Stock Exchange (NYSE).
Peter Jackson, Flutter’s CEO, was invited to ring the famous NYSE Opening Bell on January 29, signaling the latest step on Flutter’s journey in the United States.
Until listing on the NYSE, Flutter’s main listing was on the London Stock Exchange (LSE). The NYSE is the largest stock exchange globally, opening the door to a larger pool of potential investors in Flutter. The NYSE listing was the next logical step for the company that is shining bright in the United States.
Where is poker legal in the US?
In May 2018, the Supreme Court ruled 6-3 to strike down the Professional and Amateur Sports Protection Act, effectively giving the 50 individual states the go-ahead to legalize sports betting. By the end of 2018, Flutter generated $243 million. However, last year, revenue from sports betting in the United States, primarily via FanDuel, weighed in at $4.59 billion.
Incredibly, by the conclusion of the 2022 Fiscal year, FanDuel’s online sportsbook was operating in 18 states. Flutter-owned brands had a market share of 50% and 21% in other areas of iGaming.
“In the fourth quarter of the 2023 financial year, Flutter’s US operations enjoyed a 33% increase in average monthly players”
Flutter’s US-facing business continues going from strength to strength. In the fourth quarter of the 2023 financial year, Flutter’s US operations enjoyed a 33% increase in average monthly players and a 53% rise in sportsbook sales, while gaming revenue soared by 49%.
Only five years ago, Flutter, then known as Paddy Power Betfair, relied on the US for approximately 10% of its business. Last year, that figure grew to almost 40% of its sales.
Potential For Enormous Growth
Sports betting is now legal in 36 states, but there are some major states that have yet to follow. For example, Texas, the second most populous state with over 30 million residents, does not have any form of legal sports betting. California, with a population of almost 39 million, is also yet to get on board with legalized sports betting. Those two states alone have a combined population that is greater than the entire United Kingdom.
The online sports betting and iGaming market in the US is forecast to top $40 billion by 2030, with Flutter estimating 80% of the US population will have access to sports betting by this time. In addition, also by 2030, Flutter estimates approximately one-quarter of adult Americans will have access to iGaming products, including online casino games. With Flutter brands holding such a significant percentage of the market share, the enormous growth potential is easy to see.
America Picks, Gronk Kicks
Shortly after Flutter CEO Peter Jackson rang the world-famous Opening Bell, which opens the NYSE floor for trading, the first Flutter shares sold on the NYSE with four-time Super Bowl winner Rob Gronkowski who was given the honor of ringing the bell.
Gronk is preparing for the Kick of Destiny 2 during coverage of the 2024 Super Bowl between the Kansas City Chiefs and San Francisco 49ers. This involves the former New England Patriot and Tampa Bay Buccaneers tight end attempting a 25-yard field goal before this year’s game.
All you have to do is decide whether or not Gronkowski will make his kick, with those who correctly predict the outcome splitting $10,00,000 in bonuses.
What Does the NYSE Listing Mean For You, the Players?
You may be wondering what Flutter listing on the NYSE means to you as a PokerStars player, a Betfair customer, or a FanDuel user. In short, nothing will change for you; the listing is purely a business decision. That said, with increased potential for investors to get on board with Flutter, the listing could ultimately result in further improved products for you to enjoy.
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