EveryMatrix, a leader in providing innovative iGaming solutions, has embarked on one of its most ambitious projects by partnering with ArenaCasino to deliver a first-of-its-kind omnichannel gaming platform in Croatia. This major initiative not only marks EveryMatrix’s first foray into the Croatian market but also showcases its comprehensive approach by integrating both online and retail gaming technologies under one unified system.
Revolutionary gaming experience:
The new partnership between EveryMatrix and ArenaCasino replaces the existing systems with a sophisticated technology stack designed to seamlessly merge ArenaCasino’s extensive land-based and digital operations. The collaboration introduces a unified platform that enhances the customer journey across more than 160 physical locations and its digital counterparts, with plans to expand up to 400 locations in the next two years. ArenaCasino, renowned for its strong local presence, aims to leverage this technology to solidify its position as the leading gaming and betting brand in Croatia.
The key feature of this partnership is the deployment of EveryMatrix’s omnichannel technology, which for the first time integrates services like Self-Service Betting Terminals (SSBTs), Over the Counter services, and digital Odds Wall displays. These technologies are part of a larger rollout, which includes EveryMatrix’s CasinoEngine and OddsMatrix, aimed at propelling ArenaCasino’s growth in the online casino and sportsbook sectors. Additionally, a new single wallet system has been introduced across all channels, significantly enhancing user convenience and engagement.
Enhancements and future plans:
Following EveryMatrix’s strategic acquisition of Leapbit, a notable developer of sports betting retail software, significant enhancements have been made to the retail offerings. These enhancements include an increase in live betting options, the introduction of thousands more markets, and the addition of customer-facing features like Cash Out and BetBuilder. These features are expected to transform ArenaCasino’s retail locations, providing a richer and more engaging customer experience.
Ebbe Groes, CEO and co-founder of EveryMatrix, expressed his enthusiasm about the partnership, stating in the company’s press release, “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group. Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Similarly, Hrvoje Delalic, CEO of ArenaCasino, highlighted the transformative impact of the new technology, “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level. We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”
