Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its reach in the Spanish market through a strategic partnership with KirolBet. This collaboration marks a significant step for Pragmatic Play as it brings its premium slots and live casino offerings to one of Spain’s prominent online casino platforms.
Through this partnership, KirolBet players now have access to some of Pragmatic Play’s most popular and award-winning slot titles, including Gates of Olympus and Sugar Rush, as well as exciting new releases like Rise of Pyramids and Dwarf & Dragon. This extensive portfolio is expected to elevate the gaming experience for KirolBet users, providing them with high-quality entertainment options.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm about the partnership, stating, “KirolBet is an established online casino operator in Spain, where Pragmatic Play content is already performing extremely well. We’re excited to extend the reach of our product offering in this key regulated market.”
Meeting Customer Needs
Joel Lopez Martin, Online Director at Grupo Kirol, also highlighted the benefits of the partnership. “Pragmatic Play’s award-winning portfolio of titles is a great asset for us, and we are delighted to integrate their games onto our platform. Incorporating their content has helped us meet the evolving needs of our customer base, elevating the player experience available at KirolBet.”
This collaboration strengthens KirolBet’s position in the market and underscores Pragmatic Play’s commitment to delivering exceptional gaming experiences to players in regulated markets worldwide.
A Multi-Product Portfolio
Pragmatic Play is known for its prolific production, creating up to eight new online slot titles each month. In addition to slots, the company offers a diverse range of live casino and bingo games, all available through a single API integration. This multi-product portfolio ensures that operators like KirolBet can provide a comprehensive and engaging gaming experience to their users.
Continued Expansion and Innovation
This partnership with KirolBet is part of Pragmatic Play’s broader strategy to expand its footprint in regulated markets. Earlier this month, Pragmatic Play enhanced its collaboration with Betsson Group’s Rizk brand by offering customized live casino environments through its Smart Studio product. In April 2024, the company launched a dedicated live casino studio in partnership with Betsson, featuring bespoke blackjack and roulette tables.
Pragmatic Play’s expansion efforts are not limited to Spain. The company has also launched its products with NetBet in Denmark and has partnered with Bplay as part of its growth strategy in Brazil. These moves highlight Pragmatic Play’s dedication to providing innovative gaming solutions and expanding its global presence.
Source:
Pragmatic Play Partners with KirolBet in Spain, Pragmatic Play, June 24, 2024.
