Earlier this week, high-stakes crusher Ike Haxton took to X (formerly Twitter) with raised eyebrows regarding a YouTube short that’s considered the “most viewed poker clip of all time.”
In his post, Haxton questioned how the short became so popular despite it being a fairly ordinary poker hand.
In response, Wolfgang Poker, the creator behind the video that has been viewed more than 103 million times, responded with a multi-post thread.
Wolfgang, the first poker vlogger to reach the 1 million subscriber mark on YouTube, peeled back the curtain and gave a complete breakdown of the analytics behind the viral phenomenon, as well as sharing the the amount of revenue that the short generated.
Wolfgang Brings the Receipts
Since the YouTube short went live, the video generated 236,000 new subscribers for Wolfgang, which makes up around 18% of his 1.31 million strong following.
One explanation given on how the clip exploded was that it smashed the algorithm, with 95% of views coming from YouTube’s own recommendation in the shorts feed.
In contrast, 3.8% came from YouTube searches, with the remainder being from channel pages and browse features.
Metrics on age and gender were also shown, with Wolfgang also noting the differences between his short and long-form audiences. He said:
“The majority of viewers (no surprise) were in the 18-34 age range. Shorts appeal to a much younger audience. My vlogs, for example, hit harder in the 25-44 age bracket.
Not surprising again. It’s a sausage fest out there, although I will note that this 13% female statistic is WAYY higher than the 4% I usually see on vlogs.”
Gender and Age Breakdown of the Short
| Age | % | Gender | % |
|---|---|---|---|
| 13-17 | 6.3% | Male | 86.8% |
| 18-24 | 38.5% | Female | 13.0% |
| 25-34 | 30.0% | User-Specified | 0.2% |
| 35-44 | 15.6% | ||
| 45-54 | 6.2% | ||
| 55-64 | 2.1% | ||
| 65+ | 1.3% |
How Much Did He Earn?
So, how much revenue does a YouTube short with more than 100 million views make? The real answer may shock you.
YouTube creators can reportedly earn anywhere from $1,700 to $30,000 for each video with 1 million views. So, if we look somewhere in the middle at $15K, you’d think Wolfgang would have netted around $1.5 million from the video alone. However, the revenue created from shorts works differently than traditional videos.
Wolfgang shared that his short earned just three cents per 1,000 views, meaning the estimated revenue from the clip in question was around $3,000.
Watch Wolfgang’s Interview with PokerNews
If you’re interested in learning more about Wolfgang Poker, be sure to check out his interview with PokerNews below.
In the 30-minute conversation, Wolfgang touched on his previous YouTube ventures, catching the poker bug, his poker inspirations and much more!
Editor & Live Reporter
Calum has been a part of the PokerNews team since September 2021 after working in the UK energy sector. He played his first hand of poker in 2017 and immediately fell in love with the game. Calum’s proudest poker achievement is winning the only tournament he has ever played in Las Vegas, the prestigious $60 Flamingo evening event.
