Spinomenal, an experienced supplier of premier content to the iGaming industry, has entered a partnership with the prominent operator 888 Italy. Under the terms of the deal, the supplier will provide its extensive slot portfolio to the online casino via the Fusion aggregation platform provided by the renowned supplier Pariplay.
B2C Partnership
The partnership represents a huge step forward for both companies in accomplishing their respective strategic goals. Following its Italian market debut made in the summer of 2023, Spinomenal has since evolved into an increasingly influential participant in the growing Italian gaming environment. The latest partnership with 888 Italy will enable even wider Italian player pool to taste the provider’s fine selection of titles and spread the word about the unique gaming experience made available through the remarkable content supply deal.
Premium Content Supply
Therefore the visitors of 888 Italy’s online casino will benefit from the opportunity to roll out Spinomenal’s blockbusters like Majestic King, Book of Demi Gods 2, Egyptian Rebirth and more. At the same time, the operator can now use the premium supply to expand the offerings of high-performance titles and benefit from the increased player’s activity on the platform.
Smooth Content Integration
Such an activity has just been made easier, as the partners to the content supply deal has engaged Pariplay’s innovative aggregation platform Fusion for seamless content integration into the 888 Italy’s online operations. The aggregation platform securing a swift and seamless content transition by means of a series of cutting-edge features and tools makes Pariplay a frequent B2B partner for Spinomenal’s expansions. The use of high-end Fusion platform for the latest integration testifies about the commitment of Spinomenal and 888 Italy to increase their presence in the Italian jurisdiction.
Common Expansion Targets
The Italian deal between Spinomenal and 888 extends the series of expansions accomplished by the two partners across Europe. Therefore the Italian players can now enjoy the gaming experience already available in the UK, Romanian, Swedish, and Spanish markets. With the latest expansion, the studio and the operator are increasing their presence in the country looking to write another chapter of their common story of success.
Commenting on the partnership, Lior Shvartz, CEO for Spinomenal said: “Italy will be an integral market for us in 2024 and we are thrilled to expand our presence here with long-time partners 888. Here in Italy, 888 has quickly become a leading force in the market where we know our games will be given the perfect platform.”
Head of Commercial for William Hill/888 Italy Valerio Miccio added: “We have been following closely on Spinomenal entrance to the Italian market from last summer. Once we realised Spinomenal’s best titles had an amazing impact, we decided to enhance our games portfolio on 888casino.it, providing our players with an even more fulfilling online casino experience”.
Source: “Spinomenal enhances 888 collaboration with Italian expansion”. European Gaming. March 11, 2024.
