International Game Technology (IGT) has signed a licensing agreement with the Maryland Lottery and Gaming Control Agency for its patented Cash Pop draw-based game. The Maryland Lottery expects to launch Cash Pop in May 2024 with four daily drawings at multiple price points from $1 to $10.
“The Maryland Lottery is always excited to launch new draw games, and IGT’s Cash Pop will be a novel addition to our portfolio,” said Kate Airey, Director of Product Development for the Maryland Lottery and Gaming Control Agency.
“We’re confident that the 1 in 15 odds of winning a single ‘Pop’ will resonate with our existing players, and the gameplay is easy to understand, which will help us engage a new generation of players.”
“This licensing agreement between the Maryland Lottery and IGT for our proprietary Cash Pop game builds upon our strong momentum expanding the reach of this exciting game,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
“Cash Pop has yielded significant sales in jurisdictions where it’s available, and we believe it will enhance Maryland Lottery’s draw game portfolio with its simplistic and flexible gameplay features that players readily embrace.”
Cash Pop gives players the ability to strategize their wager and create their own personalized experience, which IGT says has proven to be engaging among the jurisdictions where the product is offered.
Players wager one or more numbers from 1 to 15 and then select a wager amount of $1, $2, $5, or $10 per number. The player can also choose how many consecutive games to play. When the wager is placed, the terminal randomly assigns the value of the prize to be won if the number is matched, which produces a “two games in one” aspect to the game.
Lotteries can also choose the frequency of the draws according to their needs, but each draw will be a single number from 1 to 15. As per the company, Cash Pop has proven to be a solid sales producer with average weekly per capita sales of $0.10 across the U.S. in the first quarter of 2023.
IGT is the primary technology provider to 26 lotteries in the U.S., eight of the world’s largest 10 lotteries and 16 of the world’s top 25 lotteries.
