SOFTSWISS‘ Casino Platform has integrated AI into its Event Streaming feature and updated its Bonus API. The iGaming software solutions provider notes that the Event Streaming feature is regularly utilized by 80% of connected users, facilitating real-time monitoring of casino player actions and broadcasting ongoing statistics.
In the latest update, this functionality was expanded to encompass additional events like casino tournaments, player updates, prizes, balance transactions, payment topics, and more.
The Casino Platform also integrates predictive analytics, specifically Event Streaming AI. The upgraded package leverages machine learning to generate predictive data, including anticipated Lifetime Value (LTV) and churn rates, and detect substandard affiliate traffic.
Predictive data helps operators create target audiences, identify VIP players, and spot those at risk of leaving. “Armed with insights, they can better engage these groups, potentially extending player retention and reducing spending,” the company says. By identifying low-quality traffic, operators can adjust and optimize advertising resources accordingly.
Moreover, Event Streaming data enhances the precision of personalized bonus issuance through the Bonus API. This feature recently received an update with a ‘total duration’ attribute, merging the activation and wagering periods for bonuses. Another improvement includes direct activation of free spins through the Bonus API, addressing the prior issue where free spins were issued but had yet to be activated.
Ivan Borschyov, Head of Business Operations at SOFTSWISS Casino Platform, commented: “We are excited to unveil the latest updates to the SOFTSWISS Casino Platform, featuring the integration of machine learning into Event Streaming and simplified bonus management. These enhancements empower operators with more efficient, data-driven tools for player engagement and business optimization.
“Accurate forecasting and planning enable operators to predict changes in player activity and proactively mitigate risks. We are confident these innovations will set a new standard in online gaming management, further solidifying SOFTSWISS’ leadership in the industry.”
Last year, the SOFTSWISS Casino Platform obtained GLI-19 certification, streamlining the new market entry for operators interested in using the SOFTSWISS Turnkey Solution. The SOFTSWISS team is at ICE London 2024 this week at Stand N8-231.
Earlier in January, Carla Dualib, Regional Business Development Manager in Latin America at SOFTSWISS, provided Yogonet with insights into what the company’s showcase at ICE would be like and what to expect from the provider this year.
She said: “Looking ahead to 2024, SOFTSWISS is gearing up to celebrate its 15th anniversary, which makes the year particularly special. Alongside the festivities, we will be sharing insights gained from our challenging journey.
“As a prominent player in the industry, we strive to contribute to its growth and evolution by championing responsible practices, adapting to regulatory changes, and leveraging our experience to provide innovative solutions.”
