SOFTSWISS, an innovative software solution provider to the iGaming industry, takes the online casino experience to another level with the integration of AI into its latest Casino Platform development. The award-winning SOFTSWISS Casino Platform will now see the high-tech AI tool integrated into the Event Streaming feature, as well as the Bonus API feature updated accordingly.
Event Streaming Feature
Event Streaming is a popular platform feature regularly used by a large majority of players for its real-time monitoring and continuous broadcasting capabilities. Players are therefore continuously updated about their actions and statistics on the platform. The latest update expands the scope of the feature to additionally include events like casino tournaments, players’ statistics, payments and transactions, and more.
AI-Driven Platform Feature
Thriving to render an unparalleled online casino experience, SOFTSWISS now integrates the latest predictive analytics development into the Event Streaming AI feature. The functionality relies on machine learning to generate predictive data aimed to serve as a reference for players visiting the platform. The package will also be the borderline for anticipating the Lifetime Value (LTV) and other variables involved in the traffic on the Casino Platform.
Target Audience and Traffic
At the same time, the AI-driven Event Streaming feature will help operators reach their target audiences, identify VIP players, and extend player retention. The feature capable of identifying low-quality traffic on the platform will also help operators adjust their advertising resources and policies to keep customers on the platform and benefit from the target audiences and high-rollers.
Bonus API Functionality
The Event Streaming also includes the Bonus API, a personalized bonus issuance functionality boasting an enhanced precision in transmitting the data. It features a ‘total duration’ update as it merges the activation and wagering periods for bonuses. The functionality can also be used to have free spins directly activated through the Bonus API.
Ivan Borschyov, Head of Business Operations at SOFTSWISS Casino Platform, commented: “We are excited to unveil the latest updates to the SOFTSWISS Casino Platform, featuring the integration of machine learning into Event Streaming and simplified bonus management. These enhancements empower operators with more efficient, data-driven tools for player engagement and business optimisation.’’
Borschyov added: “Accurate forecasting and planning enable operators to predict changes in player activity and proactively mitigate risks. We are confident these innovations will set a new standard in online gaming management, further solidifying SOFTSWISS’ leadership in the industry.”
ICE London Presence
All players and fans can visit the SOFTSWISS team at ICE London 2024 to get an insight into the provider’s latest products and developments. The Event Streaming AI integrated into the Casino Platform product is now included in the exciting portfolio.
Source: “Casino Platform Unveils AI-Driven Event Streaming”. SOFTSWISS. February 2, 2024.
