The Argentine Football Association (AFA) has announced a new commercial agreement with data, technology, and sports transmissions provider FeedConstruct, who will become the new Regional Sponsor of AFA in Europe.
“This strategic collaboration marks the growth of AFA as a leading global sports brand, constantly adding new commercial agreements in different regions and with leading companies in their fields,” the association said in a press statement.
Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct. Several years ago, when we began the management of AFA, we dreamed of being a leading institution in the sports industry at a global level.
“Commercial links with leading companies contribute a lot on that path. Having more than 50 commercial partners around the world gives us that leadership role and brings us closer to sports fans. Selection on every continent. Welcome FeedConstruct to the AFA family.”
The agreement aims to promote FeedConstruct’s presence in the world of football, generating new strategic alliances that add value to the industry and consolidate the company’s presence in Europe and other regions.
Narek Harutyunyan, Head of Rights and Content Department of FeedConstruct, commented: “We are delighted to announce our partnership with the Argentine Football Association. This collaboration represents a significant milestone for FeedConstruct, and we are excited to work closely with AFA and support the World Champions within the Argentine National Team.”
Leandro Petersen, Marketing and Commercial Manager of AFA, highlighted: “Today we celebrate together with FeedConstruct a new Regional Sponsorship agreement in Europe. The strategic vision that we began at AFA in 2018, of global expansion to markets such as China, the United States, the Middle East, and India, is complemented by the most traditional and strong markets such as Europe.
“We are pleased to announce that an important global company and market leader like FeedConstruct trusts AFA to develop its commercial projects. This reinforces our vision and consolidates our global expansion plan. Today we can say that we are one of the sports institutions with the largest volume of commercial partners in the world. This shows that companies trust our Institution to associate their brand and tells us that we are on the right track.”
Back in December 2023, FeedConstruct partnered with World Archery, marking the first-ever exclusive betting data and video agreement for the international federation. As a result of this deal, FeedConstruct obtained the worldwide exclusive rights to Betting Data Collection and Betting Streaming for various archery disciplines, including Target Archery and Indoor Archery.
