BetMGM and the National Hockey League (NHL) have announced a multi-year North American partnership extension. Under the terms of the agreement, the sports betting and iGaming operator retains its status as an Official Sports Betting and Gaming Partner of the league.
BetMGM will also leverage this partnership to create specialized VIP fan experiences, utilize NHL imagery to design team and league-branded casino games, and be featured during nationally televised broadcasts.
“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt.
“The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”
BetMGM will receive branding within nationally televised broadcasts in the U.S. BetMGM’s camera visible signage will extend across the NHL’s regular season and Stanley Cup Playoffs, highlighted by inventory that includes Digitally Enhanced Dasherboards, the league’s advanced approach to dasherboard advertising and virtual slot in-ice ads.
“We are thrilled about our partnership extension with BetMGM,” said Jason Jazayeri, NHL Vice President, Business Development. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”
The sports betting operator remarked that, as partners, BetMGM and the NHL share the priority of encouraging responsible gaming education. Both parties are official partners of the American Gaming Association’s Have A Game Plan. Bet Responsibly. public service campaign to educate bettors on responsible sports wagering.
