iGaming content provider Play’n GO has announced a partnership in the UK market with global online betting and gaming brand Betway. The brand’s UK players will now gain access to Play’n GO’s entire catalog of games, including fan favorites such as Book of Dead, Sweet Alchemy, Reactoonz, and many more.
The UK is one of Play’n GO’s most important markets and this partnership reinforces the Swedish company’s commitment to the jurisdiction, says the provider. “Securing this deal with yet another leading operator in Betway Group is another milestone for the market-leading games studio,” Play’n GO stated.
Anna Mackney, Regional Director UK at Play’n GO, said: “We’re thrilled to partner up with Betway, who have such a positive reputation in the UK market. Both companies have a track record of success in the UK market, and we’re confident that Betway’s players will love our entire game catalog. Both Betway and Play’n GO are sure to prosper from this partnership, and we look forward to many years of success working together.”
Anthony Werkman, CEO of Betway Group, added: “We’re delighted to announce that Betway are partnering up with Play’n GO in the UK market. Play’n GO’s flagship titles, such as Book of Dead, Reactoonz, and Legacy Of Dead, are sure to be very popular with the Betway customers who love exciting and innovative content.”
“Betway are committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we’re delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play’n Go.”
Play’n GO is currently active in more than 25 regulated jurisdictions around the world, and this partnership, according to the company, shows that the supplier “continues to grow after more than 15 years in business, with no signs of slowing down any time soon.”
